The Business Plan · Three-Year Execution Roadmap
No One Wins Alone. Emotion Powers Everything.
Game 7 is the brand and distribution partner. Wilson4Q is the science and technology company. What follows is the WHAT, then the HOW: five phases, dated quarter by quarter, with the cost to run each one and the revenue it returns — September 2026 through August 2029.
The What
Five Phases. One Operating System.
The business in one screen. Everything after this is execution: strategy, calendar, cost, and revenue for each phase.
Tap any phase to jump straight to its deployment plan.
The How · Master Calendar
Three Years, Dated.
Phase 1 — Collective
Sept 2026 – May 2027
Phase 2 — B2B Platform
Jun 2027 – Feb 2028
Phase 3 — SDK Licensing
Feb 2028 – Feb 2029
Phase 4 — Coach Network
Aug 2027 – Aug 2029
Phase 5 — Real World
Feb 2028 – Aug 2029+
Seed round
$3M–$5M @ $10M–$16M pre
Series A
$8M–$15M @ $35M–$55M pre
Series B
$20M–$35M @ $90M–$150M pre
Phases overlap by design — Phase 2 institutional outreach opens in September 2026, nine months before Phase 2 formally launches, to align with university FY2027–28 budget cycles. Gold bars are capital events.
Phase 01 · The What · Sept 2026 – May 2027
The Athlete Optimization Collective
A 12-month program for 30 elite and transitioning athletes, owned and run by Wilson4Q and Game7, culminating in the Summit. Six squads of five — NFL, NBA, NHL, MLB, NCAA, and military veterans — selected through Game 7's network. The output is a validated EFI dataset and case study: the asset that prices every round after it.
Phase 01 · The Story Engine · Rebrand / Revive / Renew
The Big R — the show the Collective becomes.
An episodic, non-scripted documentary series built on the Athlete Collective pilot. Thirty athletes, six squads, twelve months — every episode a transformation arc, every arc measured by Wilson4Q. The story is the product, and the metrics are the proof.
Phase 01 · The Big R · Measured Transformation
Wilson4Q scores every arc the audience is watching.
Squads compete across sports — every athlete carries a live Emotional Fitness Index.
| Athlete | EFI | Phys | Ment | Emo | Spir | Trend |
|---|---|---|---|---|---|---|
| MTMarcus T.NFL · WR | 76 | 81 | 67 | 76 | 58 | +11 |
| DWDerrick W.NBA · Guard | 82 | 88 | 74 | 79 | 68 | +4 |
| ARAntoine R.Boxing | 61 | 79 | 55 | 58 | 44 | -3 |
| CMChris M.MLS · Mid | 71 | 75 | 69 | 68 | 62 | +7 |
| DLDevon L.MLB · OF | 68 | 83 | 61 | 65 | 51 | 0 |
| S3Squad AvgWeek 14 of 52 | 72 | 81 | 65 | 69 | 57 | +4 |
The integration point: brand, content, apparel, and technology in one place — the Collective is the proof of concept, and partners pay to be inside it while it proves.
Phase 01 · The How
Three Workstreams, Running in Parallel.
Nothing waits. Athlete selection, the technology build, and institutional sales outreach all start in Week 0 — because the college sales cycle that pays for Phase 2 opens fifteen months before Phase 2 does.
- Athlete selection and coach assignment from Week 0
- Sizzle reel filmed Weeks 3–6, completed by Week 10
- Technology & Data Partner and Vertical Sponsor deals signed by Week 6
- Summit runs May 2027; dataset and case study published
- Build team hired, architecture and data model defined in Weeks 0–2
- EFI scoring scaffold and partner integrations by Week 6
- App MVP delivered to the cohort by Week 10
- Coach and administrator dashboards live by Week 16
- EFI model validated on real cohort data by Q2 2027
- AD/department target list and outreach materials in Weeks 0–2
- Outreach opens Week 3, timed to FY2027–28 budget-request season
- Formal proposals submitted ahead of Nov–Jan deadlines
- Contracts signed as budgets finalize by June 30, 2027
Phase 01 · The Calendar
Week by Week, Sept 2026 – Jun 2027.
| Window | Athletes, Partnerships & Content | Wilson4Q Technology | College & Institutional Sales |
|---|---|---|---|
| Weeks 0–2 Sept 1–14, 2026 | Athlete selection begins. Coaches assigned. Partner and sponsor conversations open. | Build team hired. Architecture and data model defined. | AD/department target list built; outreach materials drafted. |
| Weeks 3–6 Sept 15 – Oct 12 | Roster finalized. Sizzle reel filmed. First partner and sponsor deals signed. | Partner data integrations and EFI scoring scaffold in progress. | College outreach begins, timed to FY2027–28 budget-request season. |
| Weeks 7–10 Oct 13 – Nov 9 | Sizzle reel completed; Content & Media conversations open. EFI baseline capture begins. | App MVP delivered to the cohort. | Needs-assessment meetings continue; remaining sponsors onboarded. |
| Weeks 11–16 Nov 10 – Dec 21 | EFI lift and engagement measured. Media deal negotiation advances. Case study drafting begins. | Coach and administrator dashboards live. | Formal proposals submitted ahead of Nov–Jan budget deadlines. |
| Q1 2027 Jan – Mar | Coaching delivery continues. Summit planning and promotional content begin. | Full partner integrations live. Security review begins. | Sales team at full strength; active negotiation on every open proposal. |
| Q2 2027 Apr – Jun | Summit runs in May. Validated EFI dataset and case study published. | EFI model validated on real cohort data. Institutional-grade platform ready. | FY2027–28 budgets finalized by June 30; contracts signed. |
Phase 01 · What It Returns
Year One Revenue.
| Revenue stream | Structure | Illustrative Year 1 |
|---|---|---|
| Technology & Data Partners | Annual placement/integration fee — 6–8 partners at $150,000–$400,000 each | $1.5M – $3.0M |
| Vertical Sponsors | Per-cohort sponsorship slot — 4–6 slots at $100,000–$250,000 each | $0.6M – $1.2M |
| Content & Media Partners | Rights license plus ongoing content and apparel | $0.5M – $2.0M |
A separate production and distribution relationship — a partner in the mold of Artists Equity — carries a $750,000–$2,000,000 development advance at Month 6–9, and a $1M–$3M-per-season multi-season option from Month 18.
The How · Funding Sequence
How Each Phase Gets Funded.
| Round | Timing | Target raise | Pre-money | What it funds |
|---|---|---|---|---|
| Upside capital + merger | End of Athlete Collective Summit | $2,000,000 | $10M implied | $2M upside capital plus merger event at the close of the Summit |
| Seed | May – Aug 2027 | $3M – $5M | $10M – $16M | Phase 2 launch, priced off the Summit dataset |
| Series A | Feb – Aug 2028 | $8M – $15M | $35M – $55M | Phase 3 SDK expansion and coach network scale |
| Series B | Feb 2029 – Feb 2030 | $20M – $35M | $90M – $150M | National scale across all five phases |
Phase 02 · The What · Jun 2027 – Feb 2028
The B2B Technology Platform
Direct SaaS sales to colleges, youth sports organizations, and professional teams, run by a dedicated institutional sales team — sold on the Summit's validated dataset, not on a pitch.
Phase 02 · The How
Sold on the Fiscal Year.
Universities buy on a fifteen-month clock. The deployment strategy is to run the entire sales cycle during Phase 1, so Phase 2 opens with signed contracts rather than a pipeline.
| Window | Deployment milestone |
|---|---|
| Sept 2026 | Institutional outreach opens — target list, materials, first AD meetings |
| Nov 2026 – Jan 2027 | Formal proposals submitted into FY2027–28 budget-request season |
| Jan – Jun 2027 | Sales team at full strength; every open proposal in active negotiation |
| By Jun 30, 2027 | FY2027–28 budgets finalized; first contracts signed |
| Jul 1, 2027 | FY2027–28 begins — Phase 2 formally launches |
| Fall 2027 | First paying college cohort live on the platform |
| May – Aug 2027 | Seed round closes ($3M–$5M at $10M–$16M pre) |
| Feb 2028 | Phase 2 institutional footprint established; SDK expansion begins |
Phase 02 · Cost & Return
What Phase 2 Costs and Returns.
- Institutional sales team — 5 people$585,417 / annual
- Head of Institutional Sales$212,500 / annual
- College Account Executives ×2$233,333 / annual
- Platform hardening & security reviewWithin the $854,000 tech build
- Seed round funds the scale-up$3M – $5M raised
- Year 2 base-case revenue$8M – $11M
- Game 7 revenue share — Option 135% of platform revenue
- Game 7 revenue share — Option 245% of platform revenue
- Year 2 share to Game 7$2.8M – $3.85M
By the end of Year 2 the original $2,000,000 is fully offset by revenue share alone — before any equity value is counted.
Phase 03 · The What · Feb 2028 – Feb 2029
Owning the Model, Not Renting It.
Wilson4Q's proprietary Small Language Model — fine-tuned on the validated EFI dataset and owned outright, not licensed from a foundation-model provider — becomes a licensable SDK for wearables, corporate wellness platforms, and adjacent verticals.
Validated EFI Dataset
Wilson4Q Small Language Model
The Small Language Model — not a chatbot feature — is Wilson4Q's defensible asset.
Phase 03 · The How
Licensing the Model.
| Window | Deployment milestone |
|---|---|
| Q2 2027 | EFI model validated on real cohort data at the Summit |
| Feb 2028 | SDK packaged; first wearable and corporate wellness licensees engaged |
| Feb – Aug 2028 | Series A closes ($8M–$15M at $35M–$55M pre) |
| 2028 | Adjacent-vertical licensing opens on the same SDK |
| Feb 2029 | Model licensed across all three channels; Series B process opens |
- Year 3 base-case revenue$20M – $25M
- Game 7 revenue share — Option 130% of SDK revenue
- Game 7 revenue share — Option 240% of SDK revenue
- Year 5 base-case revenue$40M – $60M
AI-native pricing (10x–25x revenue) rather than conventional SaaS (3x–7x) requires a demonstrated, contractual retention lift attributable to the proprietary model — net revenue retention above 120%–130% and a Rule-of-40 profile.
Phase 04 · Aug 2027 – Aug 2029
A Certification Network at Scale.
The Emotional Fitness Coach certification network scales from 25 to 50 to 100 coaches — each new college and team account creates demand for certified delivery capacity.
Phase 1 — Collective
Sept 2026 – May 2027
Phase 2 — B2B Platform
Jun 2027 – Feb 2028
Phase 3 — SDK Licensing
Feb 2028 – Feb 2029
Phase 4 — Coach Network
Aug 2027 – Aug 2029
Phase 5 — Real World
Feb 2028 – Aug 2029+
Seed round
$3M–$5M @ $10M–$16M pre
Series A
$8M–$15M @ $35M–$55M pre
Series B
$20M–$35M @ $90M–$150M pre
Phase 05 · Feb 2028 – Aug 2029+
From the App to the Real World.
The platform and the Game 7 brand extend into physical, co-branded locations — the first goes live inside the Feb 2028 – Aug 2029 window, funded by Series A.
Phase 1 — Collective
Sept 2026 – May 2027
Phase 2 — B2B Platform
Jun 2027 – Feb 2028
Phase 3 — SDK Licensing
Feb 2028 – Feb 2029
Phase 4 — Coach Network
Aug 2027 – Aug 2029
Phase 5 — Real World
Feb 2028 – Aug 2029+
Seed round
$3M–$5M @ $10M–$16M pre
Series A
$8M–$15M @ $35M–$55M pre
Series B
$20M–$35M @ $90M–$150M pre
Phase 01 · What It Costs
The Nine-Month Budget.
- Coaching team — 7 people$560,625
- Sales & partnerships team — 5 people$439,000
- Technology platform$854,000
- Leadership team$675,000
- Marketing & brand$520,500
- Program operations & logistics$100,000
- Contingency$157,000
- Game 7 investment (Option 1)$2,000,000
- Revenue share — conservative case$1,300,000
- Revenue share — midpoint case$2.2M – $3.1M
Coaching team: Head of Coaching & Program Director ($162,500 loaded), 4 Emotional Fitness Coaches at $93,750 each, clinical support ($125,000), program coordinator ($85,000). Sales team: Head of Institutional Sales, 2 college AEs, a partnerships associate, and proposal support — $439,063 over nine months.
The Numbers
Cost In, Revenue Out.
| Year | Phases running | Capital in | Base-case revenue | Game 7 share (Option 1) |
|---|---|---|---|---|
| Year 1 · 2026–27 | Phase 1 | $2.0M Game 7 | $2.6M – $6.2M | 50% — $1.3M – $3.1M |
| Year 2 · 2027–28 | Phases 2 & 4 | $3M – $5M Seed | $8M – $11M | 35% — $2.8M – $3.85M |
| Year 3 · 2028–29 | Phases 3, 4 & 5 | $8M – $15M Series A | $20M – $25M | 30% of SDK revenue |
The Opportunity
What This Becomes.
| Stage | Base-case revenue | Conventional SaaS (3x–7x) | AI-native premium (10x–25x) | Game 7's 20% stake |
|---|---|---|---|---|
| Year 2 | $8M – $11M | $25M – $65M | $80M – $220M | $10.0M – $24.0M |
| Year 3 | $20M – $25M | $70M – $150M | $200M – $500M | $30.0M – $50.0M |
| Year 5 | $40M – $60M | $150M – $360M | $500M – $1.5B | $70.0M – $140.0M |
Three Ways to Partner
How This Gets Built, Together.
1 — Strategic Investment
$2,000,000 in three tranches for a 20% equity stake in Wilson4Q.
- ·$800,000 at signing, $700,000 at Month 4, $500,000 at Month 9
- ·Wilson4Q remains separately owned and independently operated
- ·Revenue share: 50% Phase 1, 35% Phase 2, 30% Phase 3
- ·Optional pro-rata in Seed, Series A, and Series B
- ·Wilson4Q can be sold independently — Game 7 returns on its 20%
2 — Service-Based Model
Shared resources and an $800,000 cash contribution for a larger revenue share and a 3% warrant.
- ·No priced equity round; Wilson4Q retains full ownership
- ·Revenue share: 60% Phase 1, 45% Phase 2, 40% Phase 3
- ·3% warrant vesting on Summit completion and first Phase 2 contracts
- ·Strike at the $10,000,000 implied valuation; 5-year term
- ·Game 7 provides brand, athlete access, and marketing amplification
3 — Merger
Game 7 and Wilson4Q combine into one entity after the Collective launches.
- ·$2,000,000 in three tranches
- ·Triggered post-Summit, once the EFI dataset is validated
- ·Merger price is a well-discounted entry versus Wilson4Q sold on the open market
- ·Valuation still set at a true, arm's-length basis — not a distressed or artificial mark
- ·100% ownership, full control, full upside
- ·*Wilson4Q price set on metrics at the end of the Collective and valued at that point
Side by Side
Compare the Three Structures.
| 1 — Investment | 2 — Service-Based | 3 — Merger | |
|---|---|---|---|
| Cash from Game 7 | $2,000,000 | $800,000 | $2,000,000 in three tranches |
| Game 7 ownership | 20% equity | 3% warrant (milestone-vested) | 100% — combined entity |
| Revenue share, Phase 1 | 50% | 60% | TBD* |
| Revenue share, Phase 2 | 35% | 45% | TBD* |
| Revenue share, Phase 3 | 30% | 40% | TBD* |
| Control | Minority position | Wilson4Q retains full ownership | Full control |
| Upside on a future sale | 20% of proceeds | 3% of proceeds if exercised | 100% of enterprise value |
*TBD — Wilson4Q price set on metrics at the end of the Collective and valued at that point. Swipe the table sideways on mobile to compare one option at a time.
Next Steps
From Handshake to First Cohort.
- 01Select a funding structure among the three options
- 02Sign the term sheet and land Tranche 1 to begin September 1
- 03Recruit the 30-athlete cohort and the 7-person coaching team
- 04Open Technology & Data Partner, Vertical Sponsor, and Content & Media conversations
- 05Hire the Head of Institutional Sales and first College AE for the fall push
- 06Commission the sizzle reel for Weeks 3–6
- 07Line up the Seed round for May–August 2027, timed to the Summit
No One Wins Alone.